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ആർ.ഡി.ഇ & എ.എസ്

RURAL DAIRY EXTENSION & ADVISORY SERVICES

Dairy extension should help farmers make better decisions by informing and motivating them, with farm consultancy measures being aimed at breeding, feeding, cow comfort, and on-farm milk processing and farm management. Timely and proper delivery of extension service with regular follow up action enhances the knowledge and skill of the farmers culminating in increased production. The Extension Service should aim at assisting farmers through an educational process for improving livestock farming methods and techniques, strengthen the infrastructure and services to increase production efficiency and income, and enable them to enhance their quality of life. The benefit of the programme reaches the dairy farmers through village Dairy Co-operative Societies distributed throughout the district.



1. Famers Contact Programme


Famers Contact Programme (FCP) is an ongoing programme aimed to transfer new innovations in dairying and to share the information with the farmers at village level. Farmers can also interact jointly with the technical experts and share their problems and adopt new marketing related constraints through awareness, exposure and exchange of information among other farmers. It will motivate the small farmers to adapt good management practices to optimize production, reduce cost of production and enhance profit. Further the FCP is an ideal platform for the officers of the department to communicate with the farmers regarding the different department level and agri- related activities.



2. Quality Awareness Programme (QAP)


QAP is an ongoing programme organized with the help of Dairy Co-operatives, NGOs and other farmer groups to create awareness among the milk producers in maintaining the quality of milk and milk products produced and marketed in the state. The QAP will provide an opportunity to the farmers to become familiarized with the FSSA requirements.



3. Consumer Interface Programme (CIP)


Being perishable, milk and milk products need day-to-day and prompt quality checking starting from the procurement stage to the end user. The producers as well as the consumers are to be made aware of the quality standards and regulations regarding milk and milk products. The consumers have to be safe guarded from unscrupulous traders entering the market to make a quick profit. For this CIP are to be conducted for providing a forum for the consumers to interact with the producing dairies and officials to air their views and suggestions. CIP is an important programme organized once in a year in each district as a special drive during Onam season or other festival seasons, to create awareness among the consumers about the quality of milk and possible adulterants and precautions to be taken to avoid health hazards.



4. Contingency Fund.


Scheme envisages giving financial support to dairy farmers in case of unexpected losses incurred by them. Rs.15,000/- is being given to the farmer for as compensation for the death of an uninsured cow.



5. Ksheerasangamam.


Ksheerasangamam at State, District and block level will help the farmers in sharing their views and experience in dairy farming. It is a gathering of dairy farmers and their animals at a common place. It helps to differentiate the new inventions and traditional approaches in dairying and to adopt advanced practices for improvement in dairy production. The assistance provided is for meeting the expenses of publicity, hall arrangements, honorarium for guest faculty, food and refreshment for participants, prizes, award, memento to farmers with outstanding performance, seminar expenses etc.



6. Students Dairy Clubs at Schools


Dairy club is a student organization that allows members, the opportunity to become involved in the dairy sector, and learn more about animal health, animal handling, milk and milk products and other progressive methods of dairying. Students Dairy Clubs organized at various schools may provide a forum for the student members to take up small projects in dairying viz., fodder demonstration plots, milk products preparation etc, arranging dairy awareness camps, farm visits, dairy plant visits, surveys etc.



7. Ksheera Sahakari Award to Best Producing and Pouring Maximum Quantity of Milk in Dairy Co-operatives


If achievements of outstanding nature by farmers are properly rewarded and highlighted, it will be a morale boost to the farming community and will help in attracting more farmers to the sector. The scheme envisages recognizing farmers pouring milk in the dairy co-operatives by providing awards for producing and pouring maximum quantity of milk in the dairy co-operatives. Regional and district wise awards shall be given to the dairy farmers for general, women and SC/ST Categories.



8. Training Programmes at Dairy Training Centre


Training programmes for beneficiaries of department schemes, commercial dairy farm owners, milk product manufacturers, dairy co-operative society personnels, farmers, students of VHSE, food science, women groups, in service training and workshop for department staff etc are conducted by dairy training centers of the department with specific schedule. Off campus programmes outside the district, with exposure visit to model farms are also conducted.



9. Observation of World Milk Day on 1st June


World Milk Day is observed all over the world on 1st June every year. The Day provides an opportunity to focus attention on milk and to publicize activities connected with milk and milk industry. The project envisages observation of the World Milk Day in all dairy co-operative societies and Dairy Extension Service Units in Kerala with vigor and active participation of Dairy farmers.