How Shannon Built Lume Deodorant Into A 9-Figure Brand In Under 5 Years - Capitalism (2024)

How Shannon Built Lume Deodorant Into A 9-Figure Brand In Under 5 Years - Capitalism (1)

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How Shannon Built Lume Deodorant Into A 9-Figure Brand In Under 5 Years - Capitalism (4)

Shannon Klingman grew Lume Deodorant into a 9-figure brand in under 5 years and she did it without raising capital, without any prior experience as an entrepreneur, and she did it starting in her late 40s.

Which should crush all of your excuses for why you can't do it too!

In this interview she talks about how to build a business from a mindset of freedom.
After she was turned down by investors, companies, banks, and an appearance on Shark Tank she decided to do things on her own, with the freedom to build the brand the way she really wanted to.

This conversation will inspire you to see what is possible with hard work and a commitment to tap into your full potential.

To learn more about the 5 Days To 7 Figures Challenge visit: www.Capitalism.com/5

If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business.

How Shannon Built Lume Deodorant Into A 9-Figure Brand In Under 5 Years - Capitalism (15)

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How Shannon Built Lume Deodorant Into A 9-Figure Brand In Under 5 Years - Capitalism (16)

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How Shannon Built Lume Deodorant Into A 9-Figure Brand In Under 5 Years - Capitalism (2024)

FAQs

Was the inventor of Lume on Shark Tank? ›

Shannon Klingman is a big fan of Shark Tank, and just auditioned to be on the ABC TV show. She's looking for investors for a new product she's developed called Lume Deodorant for Underarms and Private Parts.

What kind of doctor invented Lume? ›

Shannon Klingman is an obstetrician/gynecologist and the founder and inventor of Lume, a natural, aluminum-free deodorant for underarms and private parts! Listen and learn the science behind Lume and what makes it different from other deodorants.

How is Lume doing financially? ›

LUME CAPITAL CORPORATION SHINES IN FISCAL YEAR 2023-2024 AUDIT: ACHIEVES $8 MILLION TURNOVER WITH 40% PROFIT MARGIN. Lume Capital Corporation's fiscal year 2023-2024 audit report highlights strong financial performance and effective risk management strategies.

How did Lume start? ›

A self-described “kitchen scientist,” she developed what she would call Lume (pronounced loo-mee). Version 1.0 of the most innovative natural deodorant ever created was created in Shannon Klingman's kitchen! Sweat by itself isn't stinky. But when you add sweat to the bacteria that live on our skin, it stinks.

Is Dr. Shannon Klingman a real doctor? ›

Shannon Klingman, MD is an Obstetrics & Gynecology Specialist in Minnetonka, MN and has 27 years experience. They graduated from Wayne State University .

What is the Lume Deodorant lawsuit? ›

According to the plaintiff's class action complaint, Lume's 72-hour odor control claim is false and misleading because the study relied on by the company only evaluated Lume versus competing deodorants and concluded that it outperformed them, not that it controlled odor for up to three days.

Is Lume deodorant made in China? ›

Where are Lume products made? Lume is manufactured in the USA & Canada!

Who is the parent company of Lume? ›

Lume Deodorant was acquired by Harry's on Dec 13, 2021 .

Who bought out Lume? ›

Harry's Inc has acquired to acquire consumer brand Lumē Deodorant, LLC. No financial terms were disclosed. Harry's backers include Bain Capital and Macquarie Capital.

What is the secret ingredient in Lume? ›

Mandelic Acid - a gentle AHA with a low pH that provides outrageously effective odor control.

Why is Lume discontinuing scents? ›

We have retired some of our scents in order to make room for new and exciting things! At this time, we don't have plans to bring these exact scents back, however, we have launched a few new scents that we think you'll love: Soft Powder, Minted Cucumber, Toasted Coconut & Fresh Alpine!

What is the downside of Lume? ›

Overall, Lume has positive reviews. The most negative feedback revolves around scents and how they interact with users' body chemistry. Some people claim they react to some of Lume's scented deodorants and can only tolerate the unscented version.

How much is the Lume inventor worth? ›

Lume Founder Net Worth: Shannon Klingman's Inspiring Journey to $100 Million. Have you ever wondered how a doctor turned her idea into a product that changed the personal care industry and built a fortune of $100 million? This is the story of Shannon Klingman, the founder of Lume Deodorant.

Who invented watch Lume? ›

When was LumiNova invented? In 1941 a Japanese fellow by the name of Kenzo Nemoto opened a business that sold luminous paint. He was contracted by his country's military to paint the gauges in the aircraft during the second world war.

Who is the founder of Lume company? ›

The Lume Story

Founder and CEO Dr. Shannon Klingman shares why she created Lume and how it has changed lives, including her own.

Was Lumi ever on Shark Tank? ›

In February 2015, Lumi appeared on ABC's Shark Tank and received 2 offers, but Genet did not accept either of the offers. In March 2015, Lumi announced its new software platform, Lumi.com, for designing and ordering custom-made packaging. The service was funded by seed capital firm Y Combinator.

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